Open to work
Where designmeetsresults.
Building in the seams between product, code, and business.
Brazil · --:--:-- BRT
I've been a product and UI/UX designer for over 15 years. I spent a decade building and running my own businesses before coming back to design with a more strategic head. These days my focus isn't just drawing beautiful interfaces. It's solving real problems, cutting friction, and building products that drive results.
Selected work
Recent projects.
Playground
A living lab of experiments and prototypes.
Process, AI workflows, motion explorations, and UI experiments that document how I think and build.
The small decisions
A running log of margins, colors, and progress indicators ended up revealing something larger: the smallest design decisions tend to follow the same discipline. And maybe that discipline matters more than any one of those decisions on its own.
Affordance Auditor: a Claude skill that judges clickability
A Claude Code skill that audits any screen for affordance clarity, scoring every interactive element 1–5 on whether it signals its action before the user touches it. Drop it into your own Claude setup.
UX Writing Reviewer: a Claude skill that polices your copy
A Claude Code skill that audits every word on a screen: terminology conflicts, inconsistent verbs, tone drift, weak CTAs, missing states. It scores the screen 0–10, then rewrites the whole thing as one unified system.
Qualyx: an AI UX scorecard, dressed by Heurix
A UX scorecard that runs a heuristic review of any screen: Nielsen's 10 heuristics plus Krug, scored by Claude as a baseline for a human reviewer. It's also the one product the Heurix design system was built to dress.