Vinícola Arbugeri
A Serra Gaúcha winery, online. An editorial brand site and a direct-to-consumer store (ArbuShop) for a family that has made wine since the 1960s.
Role
Year
Status
Stack
Problem
Arbugeri has made wine in Caxias do Sul for more than half a century, starting with Casemiro Arbugeri in the 1960s. The range runs wide — from the flagship Cazemiro to Sfera, Victória, and the espumantes. None of it lived online. The brand needed a site that could carry the weight of the family story and sell bottles directly, without turning into a generic e-commerce template.
Approach
I designed the brand and the store as one system in Figma, then built it in Next.js. The home opens on terroir and lineage — clay soil, oceanic climate, Italian-immigrant roots. The catalog treats each label as its own object, not a grid cell. And ArbuShop keeps direct purchase and home delivery inside the same quiet language, instead of bolting on a third-party storefront.
Outcome
Vinícola Arbugeri now has one home for its heritage and its bottles. The site is live, ArbuShop ships direct to customers, and the full range finally reads as one house instead of ten disconnected products.
What I learned
- Heritage is a design material. The hardest edit was choosing which sixty years of history to leave out so the rest could breathe.
- A winery with ten labels doesn't need ten layouts. One disciplined system that lets each bottle speak beats art-directing every label on its own.
- Commerce and storytelling fall apart when they live on two different sites. Keeping ArbuShop inside the same language was the whole point.
Built solo, from the first Figma frame to deploy — one system for the brand and the catalog, Next.js for the site and the ArbuShop store. The Cazemiro label's signature is the only handwritten mark in an otherwise typographic system, the one place the family's hand shows through.
