Vinícola Arbugeri

Problem

Arbugeri has made wine in Caxias do Sul for more than half a century, starting with Casemiro Arbugeri in the 1960s. The range runs wide: from the flagship Cazemiro to Sfera, Victória, and the espumantes. None of it lived online. The brand needed a site that could carry the weight of the family story and present the full range, without turning into a generic template.

Approach

I handled the UI/UX and designed the site layout in Figma; a development partner took it from there and built it. The home opens on terroir and lineage. The catalog treats each label as its own object rather than a grid cell. The product page gives the spec sheet, the awards, and the food pairings room to read without crowding.

Outcome

Vinícola Arbugeri now has one home for its history and its range. The site is live, and the full collection finally reads as one house instead of ten disconnected products.

What I learned

• A winery with ten labels doesn't need ten layouts. One disciplined system that lets each bottle speak beats art-directing every label on its own.
• Carrying sixty years of history without weighing the page down is a job for hierarchy. The hardest edit was choosing what to leave out so the rest could breathe.