About
Designer and engineer.
Building in the seams between product, code, and business.
I've been a product and UI/UX designer for over 15 years. I spent a decade building and running my own businesses before coming back to design with a more strategic head. These days my focus isn't just drawing beautiful interfaces — it's solving real problems, cutting friction, and building products that drive results.
I use AI as part of the process to speed up discovery, explore solutions, and raise the quality of what I ship — without giving up critical thinking or attention to detail.
Design philosophy
Less, but better.
I believe clarity is a feature. My job is to remove what doesn't matter until only the essential is left. When an interface works well, it feels obvious — not because it was simple to make, but because everything else was carefully taken away.
Product mindset
Design isn't decoration. It's decision.
I think about the problem before I think about the screen. First principles, fast prototyping, and little attachment to first ideas. If a solution doesn't solve the problem, it goes back to the table.
Design shapes how a product is perceived, what it's worth, and how it performs. So I treat every visual decision as a business decision.
What I do
Design & Product
Product Design
I turn complex problems into products that are simple, useful, and desirable.
UI / UX Design
Research, information architecture, usability, and interfaces made to be understood without effort.
Design Systems
Scalable systems that bring consistency, speed, and quality to product teams.
Prototyping
From idea to code. Prototypes at the right fidelity to validate hypotheses and speed up decisions.
Strategy, Brand & AI
AI in Design
I use AI to power research, ideation, flows, content, and product design processes.
Branding
Visual identities, creative direction, and positioning built to last.
Product Strategy
Business strategy, user needs, and market opportunities.
Creative Direction
Creative leadership for digital products, experiences, and brands that need to evolve without losing consistency.
Tools
Experience
- Product DesignerContracts Connected2025 → Now
- Creative Strategy LeadLAB7212015 → 2025
- Creative Director · UX DesignerEgge Agência Digital2013 → 2015
- UX DesignerTUA Web Tecnologia2011 → 2013
- DesignerWeecom2010 → 2011
Education
- DesignBoostDesign2025
- uiBoost-designUI Design2024
- FSG · Centro Universitário da Serra GaúchaBA, Graphic Design2014 → 2015
Languages
- Portuguese Native
- English Intermediate
Recognition
Awwwards Honorable Mention
Based in
Caxias do Sul, RS Remote