Neomot
Smart-building tech that finally looks like it. A brand and product site for an elevator maker in the Serra Gaúcha — home to the first elevator in Brazil with Alexa integration.
Role
Year
Status
Stack
Problem
Neomot builds elevators and building technology in Caxias do Sul — including the first elevator in Brazil to work with Alexa. But this category defaults to catalog sites: spec sheets, stock photos, PDFs. None of that says "technology company," and none of it sets the Alexa elevator apart from any other lift.
Approach
So I designed the site like a product, not a catalog. Deep blue, electric cyan, a confident sans, and one idea holding it together — soluções tecnológicas para edifícios. That framing puts Neomot where it belongs: a technology company that happens to make elevators. The three lines (Elevadores, Motom, Cubo) share one visual language, so the range reads as a platform. The Alexa elevator leads as the proof, not a footnote. Motion is there to make the building feel alive, never to decorate.
Outcome
Lab721 built the design in Next.js, and the site is live at neomot.com. Neomot now reads as what it is — a building-technology company — with the Alexa elevator, the traffic calculator, and the full range under one calm, technical identity.
What I learned
- The category conventions were the real brief. The hard part wasn't the screens — it was refusing the catalog template the whole sector falls back on.
- A differentiator only counts if the design treats it like one. Putting the Alexa elevator front and center, not in a feature list, was the call that mattered most.
- Designing for a build partner means designing the system, not just the screens. Handing Lab721 one coherent language mattered more than any single comp.
Design only: the brand and product system in Figma, built by Lab721 in Next.js. The diamond next to the wordmark is the one geometric mark in an otherwise typographic identity — a quiet nod to the elevator car, and to a company whose whole job is moving things up.
