G Plásticos

Problem

G Plásticos makes injection-molded plastics in Caxias do Sul: crates, pallets, bins, containers, the kind of product a buyer picks by exact dimensions, capacity, and load. When the site doesn't show that, every lead turns into a phone call or an email asking the same specs, and the commercial team ends up being the catalog. The old presence couldn't let someone understand a product on their own.

Approach

So I designed the site as the commercial team's first answer, not a brochure. Each product page carries the full detail a buyer needs to decide: dimensions, capacity, variations, and use. The catalog is organized around what someone actually needs to store or move, not by internal product codes. Clear hierarchy, honest photography, and the spec sheet exactly where the eye looks for it. The point was simple. Someone lands on a product, understands it, and either buys or reaches out already knowing what they want.

Outcome

G Plásticos got its main commercial tool. The site does the explaining the sales team used to do by phone, so leads arrive informed and the team spends its time closing instead of repeating specs. It has been the company's commercial front door ever since.

What I learned

• A product page is a salesperson. When it answers the obvious questions, the commercial team gets to spend its time on the ones that actually need a person.
• For industrial products, the detail is the design. Dimensions, capacity, and variations aren't fine print; they're the whole reason someone is on the page.
• The fastest sale is the one that needs no clarification. Organizing the catalog around what the buyer needs, not internal codes, removed a whole class of back-and-forth.